Alex Greifeld – Medium

Alex Greifeld

How To Be More Creative — Advice You Haven’t Heard Already

To unblock your creativity you may need to change your environment. Here’s how to do it.

4 min readMar 24, 2021

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How To Be More Creative — Advice You Haven’t Heard Already

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Alex Greifeld

The Three Dimensions of eCommerce Traffic

Where does your eCommerce traffic really come from?

5 min readAug 26, 2020

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The Three Dimensions of eCommerce Traffic

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Alex Greifeld
in
The Startup

“Brand” As We Know It Is Overvalued

Don’t tell me “It’s not on brand.”

6 min readAug 5, 2020

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Alex Greifeld
in
The Startup

Why You Should Write a Case Study, Not a Resume

How to develop a unique perspective on your work that will help you stand out to employers and grow your network.

7 min readJul 22, 2020

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Why You Should Write a Case Study, Not a Resume

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Alex Greifeld
in
The Startup

To Save Itself, Retail Needs to Let Go of Mall Mentality

Mall Mentality means operating on the assumption of shared traffic. That assumption is no longer valid, but we haven’t let it go.

7 min readJul 6, 2020

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To Save Itself, Retail Needs to Let Go of Mall Mentality

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Alex Greifeld

How To Design A Smart Promotion

Almost everyone in eCommerce land is going on sale or promotion right now. Here is how to do it right.

7 min readApr 9, 2020

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How To Design A Smart Promotion

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Alex Greifeld

We Need Less Digital Marketing & More Selling Systems

How do you survive the eCommerce landscape on “hard mode”? You need to develop selling systems.

5 min readMar 12, 2020

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We Need Less Digital Marketing & More Selling Systems

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Alex Greifeld

What Are You Working For?

If you can’t be honest with yourself about what you want, then no one else will be able to help you get it.

7 min readFeb 26, 2020

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What Are You Working For?

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Alex Greifeld
in
The Startup

A Different Way To Think About Growth

An alternative to the “let’s just do it and be legends” approach to financial planning and analysis.

7 min readFeb 19, 2020

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A Different Way To Think About Growth

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Alex Greifeld

What Happened to New York Fashion Week?

The “death of fashion week” is a symptom of the industry’s struggle to pivot from B2B marketing to a blended, B2C-first approach.

4 min readFeb 13, 2020

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What Happened to New York Fashion Week?

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Alex Greifeld

Alex Greifeld

I used to design mom jeans (really). Now I help build bridges between quants and creatives and write about the future of retail.

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