If someone asked you “Where does your eCommerce demand come from?”…

…how would you answer that question?

The answer depends on the information available. If you’re using today’s standard eCommerce stack — Shopify and Google Analytics— it can be hard to truly answer the question.

Why? Because there are three…

Imagine this: you wake up tomorrow to find out that you’ll never need to work another day in your life. All your financial problems have been resolved — past, present and future. What would you do with your life?

When I ask most people this question, their answers reflect a…

Alex Greifeld

I used to design mom jeans (really). Now I help build bridges between quants and creatives and write about the future of retail.

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