If someone asked you “Where does your eCommerce demand come from?”… …how would you answer that question? The answer depends on the information available. If you’re using today’s standard eCommerce stack — Shopify and Google Analytics— it can be hard to truly answer the question. Why? Because there are three…

Almost everyone in eCommerce land is going on sale or promotion right now. And there is a good reason for it: We have reached 10% unemployment, so every brand and retailer is competing for a shrinking and increasingly wary audience With physical stores closed, retailers are leaning on eCommerce cash…

For the past decade, digital marketing and online retail has been about churning through inventory — any inventory, at any price. Digital marketing tells you to go big on Cyber 5, without stopping to consider if the customers you acquire will ever come back. Digital marketing takes a strictly near-term…

Imagine this: you wake up tomorrow to find out that you’ll never need to work another day in your life. All your financial problems have been resolved — past, present and future. What would you do with your life? When I ask most people this question, their answers reflect a…

New York Fashion Week has been “dying” for a while now. But the Fall/Winter 2020 shows taking place this week saw a number of designers quietly (and not so quietly) drop off the schedule less than a month out from their show dates. …